Shirley Zou

Shirley is a seasoned professional in the realm of Public Relations and Corporate Communication, having honed her expertise through both academic pursuit and practical experience. Graduating with a Master's degree from New York University, she epitomizes a blend of strategic acumen and creative finesse, cultivated during her experience in the communication field. She is now the junior executive in charge of marketing and fundraising at CMP, and her fresh perspective and extensive media experience have brought new energy to the organization.

 

As a Special Project Coordinator in CMP, Shirley brings over four years of hands-on experience in social media management and content creation to the table. Her tenure at Lavender Lotis equipped her with the skills to navigate the intricacies of social media platforms, crafting compelling narratives through Instagram posts and feature stories on their official website. Additionally, her role as a Public Relations Associate provided her with invaluable insights into collaboration with diverse stakeholders.

 

Originating from Fujian, China, her journey toward professional growth led her to venture beyond her hometown, driven by an insatiable thirst for knowledge and a commitment to excellence in communication. Holding a Bachelor's degree in Advertising with a minor in Financial Management from Fujian Normal University, Shirley's academic journey laid a solid foundation for her professional endeavors. She played a pivotal role in the Student Union by catapulting the campus TikTok account to prominence, amassing a staggering 12,550 followers from scratch. Shirley's enthusiasm for innovation and her ability to seamlessly blend theory with practice continue to define her journey toward excellence in the dynamic field of Public Relations.