Resume
Experience
Aug 2023 - Present
Special Projects Coordinator
CMP
New York, United States
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Directed integrated marketing campaigns, including design, photography, press releases, and media relations, fostering positive relationships with donors, volunteers, reporters, and elected officials.
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Managed bilingual social media and email campaigns, achieving an 87% increase in exposure rate and 94% fan base growth.
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Collaborated with executives to spearhead fundraising initiatives, driving a 12% increase in donations and delivering record-breaking guest attendance and contributions.
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Conceptualized, planned, and executed over 10 large-scale events, ensuring smooth execution and impactful outcomes.
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Leveraged Blackbaud for data management and analysis to enhance donor engagement.
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Coordinated special projects and maintained precise records, including drafting board meeting minutes and ensuring timely follow-ups.
Oct 2022 - Jun 2023
Public Relations Associate
HICC PET™
New York, United States
Public Relations: Coordinated media outreach efforts, including developing and maintaining media lists, writing pitches, and monitoring media coverage with Muck Rack.
Media Outreach: Developed and sent over 300 targeted pitch emails to veterinarians, journalists, and bloggers, resulting in a 25% increase in product awareness.
Project Management: Gathered and compiled creative specifications, collaborated with creative teams to optimize content for the target audience, and tracked priority projects to ensure timely completion.
Community Relations: Contacted over 100 TikTok influencers and negotiated affiliate programs for TikTok Shop
Writing and SEO: Wrote engaging blog posts and crafted compelling Electronic Direct Mail (EDM) campaigns, incorporating SEO keywords using tools like SEMRUSH and Klaviyo to optimize content for search engines and maximize audience reach.
Supporting: Assisted marketing and sales team with shipping samples to clients and influencers, and placed orders for creative materials on Vistaprint.
Customer Service: Answered phone calls and provided customer service, addressing inquiries, resolving issues, and ensuring customer satisfaction.
May 2022 - Aug 2022
Public Relations Intern
Lavender Lotis
New York, United States
Research and Writing: Conducted research on the industry, competitors, and market opportunities to give recommendations for social media strategies; contributed to writing feature stories for the official website.
Social Media: Interpreted features of target audiences to design content for Instagram and Facebook using Canva Pro
Supporting: Designed a content calendar to share the team process of team members; assisted executives in organizing internal meetings and assigning tasks to team members
Feb 2021 - May 2021
Social Media Intern
Fujian Radio TV Center
Fuzhou, Fujian, China
Social Media: Brainstormed with the creative team, provided ideas, and assisted with planning and editing over 30 short videos about the Fujian province
Main Achievement: One of the videos I worked with trended #2 on Weibo and Toutiao
Jul 2020 - Aug 2020
Social Media Intern
Sina Fujian
Fuzhou, Fujian, China
Social Media: Operated the Weibo account of the Fujian Government; posts exceeded 30,000 views and generated significant engagement by capturing trending news and interacting with followers
Main Achievement: Shot a vlog, "A Wonderful Night in a Hundred Cities," which attracted over 30,000 viewers
Media Outreach: Contacted and negotiated with celebrities for content
Apr 2020 - May 2020
Social Media Influencer (Self-employed)
ixigua.com
Fuzhou, Fujian, China
Social Media: Managed and operated accounts; planned and shot videos
Maintained daily updates and interacted with the audience to strengthen fan loyalty and engagement; analyzed the best posting times, titles, and hashtags by observing data
Education
Sep 2021 - May 2023
New York University
Master of Science - MS
Public Relations & Corporate Communication
Master of Science Degree in Public Relations and Corporate Communication with a concentration in Corporate Communication
3.7/4.0 GPA
Capstone paper:
Users' Perceptions of Information Security And Their Willingness to Use Remote Healthcare Services
Sep 2017 - Jun 2021
Fujian Normal University
Bachelor of Arts - BA
Major: Advertising;
Minor: Financial Management
Activities:
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Worked as Deputy Director of the New Media Technology Department for FJNU Students Association Union;
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Social Media: Operated and updated FJNU’s official social media accounts, including Weibo and TikTok
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Increased TikTok followers by 12,550 in six months by uploading trending videos, launching social media contests, and analyzing the best posting times, titles, and hashtags
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Graphic Design: Designed the cover of the campus publication "Guide for Freshmen" of Fujian Normal University in 2018, which was approved and finally printed
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Published two academic papers, "The Influence of The Type of Placement and The Degree of Product Involvement in Variety Show Placement Advertising on Brand Attitude" and "The Study on the Integrated Marketing Communication Strategy of Food Delivery Platform under the Sharing Economy： The Case Study of Ele. me and Meituan Takeout”
Awards:
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The third Prize in Photography Contest;
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The second-Class Scholarship for Outstanding Students granted by FJNU
Sep 2019 - Jan 2020
Shih Hsin University
Studied Integrated Marketing Communications and Public Relations
Exchange Study
Major: Advertising;
Minor: Financial Management
Professional skillset
Pitch Letters
Adobe Photoshop, Canva
Web Content Writing
Adobe Premiere, Capcut
Rival IQ
Graphic Design
Social Media Content Creation
Google Analytics
Content Calendar
Muck Rack
Language
Mandarin (native)
Japanese (Entry-level)
English (proficient)